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July 3rd, 2007 

Hereschicago.com - Chicago’s Meetings and Special Events Directory featuring Planner Preferred Vendors and Video Site Tours of meeting venues and services in Chicagoland.

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How to Fly a Private Jet on Your Next Trip


July 3rd, 2007 

It is now possible to charter, rent or lease an aircraft for less than ever before and it has also become easier.  Why charter an aircraft? Here are some good reasons:

·          The increased security and hassle of commercial airline boarding.

·          There are fewer airlines around.

·          Fewer airlines are flying to fewer cities

·          Because of economy restraints there are fewer seats for more passengers.

·          It is now easier to charter, lease or rent a plane because there are more companies entering the aircraft leasing business.

·          Also, a new generation of small jets is being produced as we speak, the so-called air taxis seating between 4 to 6 passengers for a total airplane cost of as low as 1 million dollars.

·        These small jets are being produced in a so-called cookie-cutter design, 100 at a time and are also being purchased 100 at a time.

Real Air Taxis will soon be on their way into major cities,” says

London based AVCEN. Avcen is to bring its innovative Jetpod aircraft design off the drawing board and into proof-of-concept build and flight trials.  The Jetpod is a unique, lightweight, Very Quiet Short Take-Off and Landing (VQSTOL), 6-seat, twin-jet powered aircraft.

The Jetpod cruises at 350 mph and uses an unbelievable 410 feet of landing space. This is achieved through a combination of horizontal and vertical thrust management as developed by Avcen.

No runways are required so you can take off from a private parking lot or your neighbor’s driveway.  There are similar small jets being manufactured in the

US as well.

Aircraft Charter companies provide the following 4 functions in a variety of innovative ways:
1)
Renting (sometimes selling) aircraft for private use, performing aircraft maintenance, providing fuel, and aircraft management.

2) The best way of finding an aircraft charter company is on line. You can also contact an aircraft charter broker who will sort of act as your airplane travel agent.

3) They will handle all of your flight arrangements, including price comparisons, they will determine the correct aircraft for your trip, they will locate the correct charter company, make sure insurance is in place, and obtain copies of FAA flight certificates.

4) There are also aircraft charter auctions available on the Web.

Using a unique online auction, your trip itinerary is instantly sent to a network of pre-approved jet operators who are invited to bid on your trip. This increases competition and ultimately drives the price down. You can view this bidding action live, online.

Fleet Membership allows you to buy occupied flight time in your preferred category of business jet in blocks of whatever flight hours you want with guaranteed availability. You enjoy the freedom and convenience of business jet travel without the costs or commitment of aircraft ownership.

One Ways and Empty Leg Flights When a one way aircraft charter flight is booked, many times the aircraft has to return to it’s original airport. In a case like this, the plane will be flying empty. This is known as an empty leg. Because the aircraft charter operators like to make money if possible, they offer these empty legs for much less than a typical charter would cost.

Flying in a Private Jet has become a Status Symbol.

One of the perks most valued to CEO’s and lawmakers today is to have the use of a Private Jet. This is another reason why the Charter Aircraft business is at present growing at an astonishing rate which will increase even more as the air taxis costing one million dollars or so will enter service.

Article Source: http://www.ArticleJoe.com.  Frank Hague likes private aircraft


Would you like to be featured as an expert on our Heres Network?


July 3rd, 2007 

Establish yourself as an expert in front of meeting professionals. We are seeking articles on the following meeting topics immediately. If your article is selected, we will provide your name as the author and a link to your website from our populare Heres Network Cities. We are seeking the following topics:

 

·          Meeting planner Tips

·          Business meeting Tips

·          Meeting room Tips

·          Corporate meeting Tips

·          Board meeting Tips

·          Annual meeting Tips

·          Meeting facility Tips

·          Conducting a meeting Tips

·          Meeting planner association Tips

·          Conference meeting Tips

·          Medical meeting Tips

·          Meeting planner international Tips

·          Business meeting etiquette Tips

·          Conducting business meeting Tips

·          Need help with meeting Tips

·          Help with meeting Tips

·          Medical conference meeting Tips

·          Meeting directory Website Tips

·          Meeting and conference Tips

·          Meeting planning company Tips

·          Meeting planner job Tips

·          Location of top meeting Tips

·          Planning checklist meeting Tips

·          Meeting agenda Tips

·          Meeting facilities Tips

·          Conducting effective meetings Tips

·          Hotel meeting room Tips

·          Meeting planning software Tips

·          Meeting travel planning Tips

 

If you are interested, please direct all articles and inquiries to: Heres Editor: heresnetwk@yahoo.com


Conducting Successful Meetings


July 3rd, 2007 

Do you announce a meeting and find either no one shows up on time, they come with their own agenda, or the meeting goes on and on? If this is true in your case, then worry no more.

Here are six steps to help you develop successful meetings:

1. Establish a realistic and specific objective. Ask yourself, ‘What do I want to accomplish?’ or ‘Why am I calling people together at this time?’

Do I want:

  • to solve problem(s). * to inform. * to gain feedback. * to orient.
  • to motivate. * to reward. * to buy. * to sell.

Then decide the best mode to accomplish your objective. Ask yourself which best suits your needs:

  • a conference with a panel(s) of speakers?
  • a half-day workshop? Or a full-day seminar?
  • a staff meeting that includes your immediate staff?
  • a staff meeting that includes your department or division?
  • a staff meeting that includes everyone from all levels of the entire organization?

2. Create a well-developed agenda. Review your agenda before announcing your meeting. Make sure it avoids:

  • spending too much time on details technical subjects. (It puts people to sleep and does not communicate with them.)
  • failing to specify the starting and ending times. (Employees need to know when to be there, when it is expected to start, and when it is expected to be finished so that they can reschedule their other duties and responsibilities.)
  • adding irrelevant topics. (Doing so only lengthens the meeting time and serves to anger people or put them to sleep.)
  • having speakers or presenters who are known to ramble. (One of the surest ways to put your audience to sleep is to have a boring meeting with speakers or presenters who talk on and on. This is especially true in cases where the agenda covers technical or scientific material.)
  • crowding the agenda with too many subjects. (It is better to have a question and answer period during the meeting than to try to cover everything.

Now review your agenda and make sure you have included:

  • a chairperson or Master of Ceremonies to move topics along without rushing the presenters, or allowing them to ramble.
  • general logistics before hand, such as restroom locations, break times, and telephone or walk-in interruptions.
  • a priority system so that the most important topics or pressing matters are covered first.

3. Assign particular responsibilities. Be sure to select responsible people to carry out the responsibilities of your meeting. Also be sure:

  • to match the topics and tasks with competent presenters.
  • to give them clear, complete, and specific instructions including assigned time to complete their presentation.
  • to gain the concurrence of your key participants.
  • to have a clock in clear view of the presenters.
  • to start on time, regardless. (This is perhaps the most important aspect of running a successful meeting.)

4. Establish a positive meeting environment. Take the time to plan your meeting. Perhaps the most important aspect to consider is the environment where you will hold your meeting. To insure its success, be sure you:

  • create an environment that is conducive to effective communication.
  • set start and ending times that are conducive to all.
  • develop the environment around a theme.
  • consider the objective of the meeting when selecting the room.
  • consider decorating the room, if this is warranted.
  • arrange and test the audio-visual support before hand.
  • arrange the seating of participants and attendees, depending on the estimated number of attendees.
  • arrange the seating plan for optimal effect.

5. Plan all the activities. Take the time to plan and plan again all the events, people, places, and things related to the objective and theme of the meeting. Be sure to:

  • gather input where relevant.
  • take notes where necessary.
  • prepare adequate quantities of handouts.
  • prepare to post adequately the announcement of the meeting along with its agenda, times, participants, and any other relevant information.
  • prepare backup materials.
  • prepare post-meeting evaluations, where necessary, and summary handouts.

Remember: When you maximize your potential, every one wins. When you don’t, we all lose.

© Etienne A. Gibbs, MSW


30 Tips for Keeping Meeting Expenses to a Minimum


July 3rd, 2007 

Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time.

Preparing and managing a realistic budget is serious business, but to score “big boss” points you also need to be a savvy negotiator and cost-cutting aficionado. To help you on your way, here are 30 tips in a variety of different areas to keep your meeting expenses at a minimum without losing quality you strive for.

1. Keep your budget flexible. Be prepared to build in a contingency of 10 percent into your total budget to take care of any unexpected expenses and emergencies. Unforeseen or overlooked costs such as, overtime, overnight mailings, phone and computer hookups or speaker substitutions could skyrocket your budget.

2. Check all invoices. Question anything on your invoices that doesn’t compute against the written quotation. Scrutinize your hotel/facility and food and beverage invoices while on-site. Ironing out discrepancies in person is much easier than over the phone.

3. Limit authorization. Only a select few should have the authority to charge items to your master account at the hotel. Make sure hotel has a list of these people, and refuse to pay for charges signed by unauthorized personnel.

4. Review accounts daily. To avoid any major surprises or heart failures when you see the final bill, review your accounts with the facility on a daily basis. It’s easier to spot errors or make necessary changes if costs are escalating in certain areas.

5. Schedule during low-usage times. If you have the flexibility, consider scheduling your meetings during low seasons or days of the week when the facility is less busy. Booking near holidays such as Easter, Memorial Day, and Labor Day might definitely be to your advantageous.

6. Ask for the best rates. Do your research. Check out the rack rates, corporate rates, AAA discounts and so on, and compare them to the group rates you’re being offered. Call the toll-free reservation desk for information.

7. Confirm and reconfirm your dates and event details. Overlooking a detail may cost you big bucks.

8. Request a discount for on-site payments. When the facility doesn’t have to wait for payment because you arrange to pay immediately after the event or as the meeting is ending, they may well be open to a discount for prompt payment.

9. Be conservative with room blocks. With more and more guests using discounted hotel sites for room bookings, attrition on unused rooms can get very expensive.

10. Negotiate comp rooms. As part of your discussions with hotel management, negotiate comp or discounted rooms for speakers, staffs and or upgrades for VIPs.

11. Understand your cancellation clause. Don’t sign anything you’re not completely happy with. Be certain that your cancellation clause is reciprocal, so that both parties get the option to back out of the contract before a specified date, in case of any changes to the original agreement.

12. Negotiate set prices. To help with your budgeting, arrange to pay a specified amount on food and beverages during your entire event, rather than a rate per person, per function.

13. Consult a tax attorney. Investigate tax laws for your business location and the event location. You may be eligible for tax breaks that you’re not claiming.

14. Keep room setup simple. Wherever possible use theater style (where only chairs are used) as it is less labor-intensive than classroom-style (which includes both table and chairs), thus lowering setup costs. Also, plan to keep setups the same from day to day.

15. Check into other groups. Find out about groups holding their meeting prior to and after yours and discuss staging needs. You may find that you can save on setup and teardown if you all have the same or very similar requirements.

16. Investigate sponsorship opportunities. Find sponsors to cover as many of your program expenses as possible, especially speaker fees, audiovisual equipment, and special meal functions.

17. Investigate grants. Although it might be a time-consuming exercise, you might look into specific federal, state, local or corporate grants that might be available for holding your meeting.

18. Use industry experts. To save on speaker expenses, consider using industry experts whose companies often pay expenses. Alternatively, use local speakers where appropriate to save on travel expenses. However, check how good they are before hiring them. You may end up with a dud!

19. Avoid renting unnecessary equipment. Double check speaker needs for audiovisual equipment to avoid renting unnecessary items.

20. Keep signage simple and reusable. Consider investing in a laminating machine to make your own signs.

21. Discuss economical audiovisual setups. Limit the number of microphones needed. Check if the hotel supplies a complimentary microphone in each meeting room. Skirt a cocktail table instead of renting special carts for A/V equipment.

22. Use outside suppliers. Look outside the hotel for possible audiovisual suppliers whose prices may be more competitive than those in-house. However, the hotel may match the other supplier’s prices if asked.

23. Save on transportation. Use airport shuttles instead of taxis. If you have a sizeable group attending your event, negotiate special discounts with the shuttle bus company. Alternatively, check if the local taxicab company can provide discount coupons.

24. Arrange for one room. For smaller committee meetings that may be held during a larger conference arrange for a buffet luncheon to be held in the same room as the meeting to save on having to rent a separate room.

25. Negotiate food. Negotiate paying for food based on consumption. You can then return food without having to pay for it.

26. Minimize portions. Sever mini-Danishes, muffins and doughnuts, or cut larger servings in half. Many people (especially women and dieters) only want half to start with. Alternatively, serve a continental breakfast instead of a full breakfast buffet.

27. Opt for fewer choices. When it comes to hors d’oeuvres, go for fewer choices in larger quantities rather than a large selection in smaller quantities. And, remember to avoid the shrimp. People inhale it. There’s never enough!!!

28. Check for dead stock. Check if the hotel has dead stock wine available (such as wine that in no longer on the wine list). You may be able to negotiate a great price for some really good quality wine.

29. Store opened bottles. Find out if the hotel can store opened bottles of liquor from one reception and us them another reception during the same conference.

30. Open bottles as needed. As the banquet captain to open wine bottles only as needed. You pay for every bottle that’s been uncorked.

Bonus tip: Avoid salty foods during receptions as it encourages people to drink more.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.


Planning for Audio-Visual Equipment, Lighting, and Staging of your Corporate Event


July 3rd, 2007 

Exciting new technologies like interactive computer use, live video enhancement of speakers, and teleconferencing can be utilized but the associated cost of these new technologies can be steep. The type of AV support you will need for your meeting or event may be simple or more complex. Be sure to review all your options and plan ahead: • Get a list of all speakers’ needs well in advance of your meeting date and schedule a rehearsal.

• Allow for rehearsal and set-up time in your meeting rooms.

• Give speakers a chance to rehearse with equipment they will be using.

• Test equipment immediately prior to the beginning of the event. Check acoustics Clap your hands sharply… talk loudly… listen carefully Check to see if there are any echo’s or dead spots. Do drapes or acoustic panels need to be added? Plug-in and test the audio. Is the public address system working? Is there any feedback at working level? Are the speakers correctly placed? Are there enough microphones, cords, stands?

Have spare bulks and extension cords on hand. If you are taping, is the tape recorder microphone working? Check to see if you have to erect a stand or move a table

Is the audiovisual the right distance from the screen, rigid and level? Know the location of circuit breakers and fuses Have spare fuses and standby circuits ready Test the intercom system. Is the emergency work light ready?

• Having a technician available to attend to your needs throughout the meeting may be your best insurance policy.

• If the facility where you are holding your meeting has AV equipment available check to make sure it is in good working order.

• Remember that poor-quality AV equipment can ruin a meeting.

To maximize your audio visual budget, try the following:

• If using an outside vendor, choose a reputable company and reserve equipment early. If you have never worked with the supplier before, ask for references and check them.

• Negotiate all costs. Package deals are good for you and the rental companies. If they know your needs and have your timelines, it will be more cost effective.

• Make sure all agreements are in writing. If one company is not able to meet your needs, look at other companies until your needs are met.

• Provide clear instructions in writing. Include agendas and room layouts so your vendors know exactly what you expect.

• If you need help, find experienced production managers and technicians to oversee the AV portions of your event. Introduce yourself to the technicians who will be working your event, and find out how to contact them should the need arise.

• Barter goods and services with your rental companies. They may want to advertise in your publications, exhibit at your trade show, or acquire leads from your attendees.

• Guaranteed performance is often a policy of AV companies. They will compensate clients for rental costs in the event of equipment failure. Even better, many will provide on-site back-up.

Check the audio-visual equipment that is available at the meeting facility you are using. Many facilities have their own in-house audio department. Ask if any audio-visual equipment is included in your room charge? Be sure to check out the quality and age of the equipment provided.

Most facilities only provide a podium and microphone, so you will need to rent additional equipment from a qualified local audio-visual rental company. The facility where you are holding your meeting can provide recommendations.

Written by Yvon Douran, http://www.keynoteresource.com/


How to Take Control of a Conference Call


July 3rd, 2007 

A conference call lets you remain at your desk rather than trek off down the hall–or across the country–to a meeting. It also provides a great opportunity to get the opinions and concerns of the entire team heard as long as it doesn’t disintegrate into a wasteland of wandering discourse. Investing some time and effort up front will ensure that the call works for everyone.

1.  Volunteer to set up the call so you can assume the role of moderator. Confirm that everyone has both the dial-in and conference code numbers, as well as the correct time for their zone.  

2.  Poll the other participants in advance as to the items they want covered in the call. Develop a written agenda with a specific time allotment for each agenda item. Better yet, e-mail the agenda to all parties before the call.  

3.  Take charge of gathering and disseminating the printed background material, numbering pages clearly and prominently. Nothing creates conference-call chaos faster than a chorus of “Where are we?” or “I don’t seem to have that chart.”  

4.  Refuse to discuss major agenda items until everyone is on the line. Bringing latecomers up to speed on important issues wastes time and irritates those who were prompt.  

5.  Monitor the clock closely. Be prepared to intervene with “Excuse me, we have to move on–we’ve run out of time for this topic” or “Let’s discuss this topic at another time and report back to the group.” Stay polite but firm throughout.  

6.  End the call with a synopsis of conclusions reached and future actions required. Send out a written summary of these conclusions and action items to all participants promptly.    

Overall Tips:Use a handheld phone on a land line rather than a cellular phone or speakerphone. Your voice will be clearer, with minimal background noise. Use an office where you can close the door to further reduce noise.   If more than two other people are participating in the call, keep a written list of names beside your phone so you can be sure you are getting everyone’s input.    

Tips from eHow Users: Focus by eHow Friend
Do not do anything else but participate on the conference call. Answering e-mails, reading papers, etc., are counter-productive to the purpose of the call. And since many people forget to mute their phones, the noises you make will distract from the meeting.


Tech Top Ten - Things You Should Ask


July 3rd, 2007 

1. Is High Speed Internet Access offered?  Once you determine high-speed availablility you need to consider what you are trying to accomplish.  For example,

Fairmont offers the equivalent of a T1 connection to the Internet at all properties, so webcasts, VPN connections, checking email and basic surfing are all easily done.  If the group needs more bandwidth or its own connection, determine the necessary lead time (generally 6-8 weeks but will vary with regional provider).

2. What type of network is it run on?  Hotels will advertise high-speed Internet connections but what are you connecting to?  Ask, as you may be comparing apples to oranges. 

Fairmont has partnered with Cisco to provide a premium, networked infrastructure.  The alternative could be a hodgepodge of different makes and models that are sub par, unstable, and generally provide a poor Internet experience.

3. Is the Internet easily accessible?   Ask how guests or attendees connect. 

Fairmont offers a ”plug & play” solution and requires no configuration on the part of the guest - or guests can access via a wireless connection in many public areas of the hotels.

4. Will VPNs (Virtual Private Networks) run in the hotel?  If you are concerned about attendees connecting to your office through a VPN, a key question to ask is if your attendees need to share a unique IP address. 

Fairmont provides all connections with a fully-routable IP address with no restrictions by firewalls, proxy servers or network address translation (NAT).  The unique public IP address means guests are unlikely to run into software usability issues, a characteristic more typical of low-quality HSIA offerings that share banks of public IP addresses across users.

5. What do attendees need to access their computers?  It’s important to remind the conference attendees to check that their equipment is configured to connect to the Internet and bring any equipment that is specific to their laptops, in particular their own power supply.  Laptops and computers will need a working Ethernet card (NIC) for wired connections and a wireless card to connect to the wireless network.

6. Who controls the entry points for Internet access? Having a third-party vendor providing the Internet service adds another level of complication to planning your meeting.  If there are problems, will you need to contact the vendor to troubleshoot the problem?  

7. Can kiosks/cyber cafes be set up?   Cyber Cafes are an easy way of providing attendees a way of checking email and staying up-to-date during a conference. 

8. Is wireless access available and where?  If the meeting includes attendees not staying in the hotel, wireless allows them to stay up to date. 

Fairmont has partnered with Intel to provide Centrino mobile technology-verified hotspots in public areas of all our properties. 

9. Is the staff knowledgeable and does hotel offer tech support?  This may impact the level of sophistication of your program.

Fairmont has technology staff dedicated to helping our sales and conference service teams make functions a success.  In addition, guests can access the 24/7 Virtual Assistant for complimentary tech assistance, via an 800-line manned by Fairmont IT staff.

10. How will the group be charged?  Options include setup charges, daily rental fees and fees per room or event. 

Fairmont will be launching a new service that allows planners to bundle the costs in the guest room, meeting room and wireless, allowing attendees to seamlessly move within the hotel and stay connected without multiple prompts for payments.

Finally, discuss the goals of the function in addition to the technology needs.  Often, by giving the Conference Planners and Sales Team background on the meeting, they can make suggestions for technology applications never even imagined - such as wireless breakouts in a garden - definitely a breath of fresh air to attendees!

Ask Fairmont First, and call 1(866) 662-6060, a dedicated toll-free number for meeting planners.  Visit us online at www.fairmont.com for information about local sales offices or to submit on online proposal. 

Fairmont Hotels & Resorts is a collection of world-class resorts and city center hotels that enjoy unrivalled prominence in the communities where they are located. Operating 42 properties throughout six countries,

Fairmont is committed to providing guests with exceptional service in distinctive surroundings.


Speak Up!


July 3rd, 2007 

SEAL Inc.

847.394.9857

stinnish@ameritech.net

 

Innovative meetings occur where there is a good match between speakers, topic, your requirements/needs, desired outcome and the setting with a twist of the right chemistry.

 

The best speakers create in audiences the desire to change, the confidence to act, and the knowledge or tools to succeed. Speakers can impact people’s:

 

·          Attitudes (how they feel)

·          Knowledge (what they know)

·          Actions (what they can or will do)

 

Before even previewing or considering a single speaker, be clear on your objectives for hiring a speaker. “Because we always have a keynote speaker.” is not a good reason to hire a speaker again this year.

 

Clarify why you want to hire a speaker. Select speakers who will deliver the outcomes you want/need. Some common objectives include the desire to:

 

·          Entertain (change how they feel)

·          Motivate (change how they feel)

·          Promote a cause or organization (change how they feel and what they know)

·          Educate (change what they know; perhaps what they do)

·          Shift behavior (change what they do)

 

Many other sources (including speaker bureaus) offer checklists that cover logistics, legal issues and also content. This checklist is intended to help you hire a speaker who is the best match with your meeting. This checklist of 20 questions will help you create an innovative meeting.

 

Checklist for Innovative Meetings

 

1.       What size of a group do you work with?

2.       What level of people do you work with?

3.       Are we an attractive audience for you? Why? Most top speakers don’t accept every engagement even if they are available. They select audiences with whom they have the greatest chance of success.

4.       How would you characterize your “style” of speaking?

5.       What is your focus? Are you more of a “special event” speaker? Do you focus on keynotes? Do you offer ongoing, long-term training as well? Most speakers operate a three-pronged business: Keynoting, workshops and consulting.

6.       Do you specialize by topic or industry?

7.       How long is your “typical” program?

8.       How do we make sure your program works?

9.       What will you do to make your message relevant to our group?

10.    How will you create an empathetic connection with the audience?

11.    How will you create involvement and interactivity? Professional speaker Patricia Gardner says “People don’t want to listen to a lecturer.” That requires speakers to use techniques and tactics that involve the audience.

12.    What will you do to finish on time?

13.    How can you help us promote this meeting?

14.    What else do we get when hiring you? Some options include:

·          Deliver one or two “breakout sessions” or a spouse program

·          Introduce other speakers

·          Emcee the event that they are part of

·          Host a book signing

·          Meet and greet at a reception

·          Coach other internal speakers either in advance or on-site

·          Moderate a panel

·          Sign autographs

·          Appear in the sponsor’s booth to increase the value of their sponsorship

 

15.    What are the pros and cons of having you speak to our organization more than once?

16.    Will you customize your program for our organization? Content, titles, introductions, props and visuals are areas that can be customized? For example, your organization’s name, logo, and meeting theme can be incorporated in the handout.

17.    What type of pre-program research do you conduct?

18.    Do you provide handout masters and/or finished handouts? Who pays for the handouts?

19.    How do you accommodate hearing and sight impaired audience members (i.e., Handouts in Braille, audio tapes, etc.)?

20.    Will you be accessible to all attendees before and after the event?

 

Ultimately when narrowing down your selection, ask yourself these questions to help guide your decision:

 

1.       Have I considered a widely-diversified group of potential speakers? Does the pool of speakers address the type of diversity in my audience?

2.       Do I have a match between Content (topic), Style (delivery), and the Call to Action (outcomes)?

3.